Yes, Brand is how leaders of professional networks grow their communities and inspire loyalty with magnetic messaging.
Inconsistent messaging costs companies a third of their growth potential.
As the leader of a professional community, you're always trying to articulate your value, but end up trapped in a cycle of vague messaging, competing priorities and one-size-fits-all benefit lists that don't resonate.
What does it take to craft messaging that makes members stop, listen and engage?
Three Things:
Authenticity
When your message reflects the real you, it sparks an emotional connection.
Simplicity
A clear, focused message helps members quickly grasp your value.
Consistency
Reiterating your core message across touchpoints helps members “get it.”
Only Yes, Brand uses this approach – otherwise known as The Magnet Method – so you’ll always have the right words to recruit new members and keep existing ones.
About Me.
Hi! I’m Haley. The Founder and CEO of Yes, Brand.
I’m a life-long marketer whose passion started with an Absolut ad collection and a dream. Since then, I’ve built a 20-year career in brand marketing, earning five awards for leadership and excellence, and consulted for 200+ clients across 50+ industries.
I started Yes, Brand to help leaders of professional networks grow their communities and inspire loyalty by sharpening their messaging in half the time (and cost) of an ad agency.
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